Here’s a sample of our latest explorations into visual culture.
VISUAL IS THE NEW NORMAL
The importance of visual information cannot be understated.
Visual culture is booming. Pictures are the new lingua franca now that nearly everyone has access to a camera. Whether it’s built into your smartphone, strapped to your helmet or in-between your hands, cameras are everywhere. Everything and everyone can create pictures, organise them, curate them and derive information from them.
Culture has changed to accommodate this explosion of imagery: meeting notes are photographed in Evernote, people express themselves through selfies on Instagram, conversations are made through transient pictures in Snapchat and people collect and share their images as if Pinterest was a giant sticker album. Interfaces become more visual, mere text is seen as inadequate and you better supply pictures ‘or it didn’t happen’.
This is our new world and it is inherently visual.