Imaging Mind

The perfection of computer generated imagery

The perfection of computer generated imagery

You don’t need to shoot the perfect photo anymore. You can simply create it. During the last couple of weeks you may have read this article: IKEA’s catalogue contains around 70% of computer generated imagery. No photos here, ‘merely’ generated graphics based on technical blueprints, rendered, shaded and positioned just right to show you the product ‘in action’. And – of course – to get you to go out and buy it. That people are surprised by this is fascinating. After all, it’s been known for years that items are made to look perfect in their product shots. One of
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