Imaging Mind

The perfection of computer generated imagery

The perfection of computer generated imagery

You don’t need to shoot the perfect photo anymore. You can simply create it. During the last couple of weeks you may have read this article: IKEA’s catalogue contains around 70% of computer generated imagery. No photos here, ‘merely’ generated graphics based on technical blueprints, rendered, shaded and positioned just right to show you the product ‘in action’. And – of course – to get you to go out and buy it. That people are surprised by this is fascinating. After all, it’s been known for years that items are made to look perfect in their product shots. One of
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Rando is no more

Rando is no more

About a year ago Rando launched and thus we thought it a good idea to highlight it here at Imaging Mind. Little did we know that the developer would actually shutter the project a mere ten days after we published the article.  Techcrunch delves deeper into the why behind the closure and points out several issues with the app, chief among them being the lack of a business model behind the experiment. We’re sad to see it go and thank the team as us two for entertaining us while it lasted.
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